iTAP is the new anti-brand by EcoFeat Inc., and its target is the bloated bottled water industry.
Despite the hype, iTAP is neither cleaner nor greener than the other hundreds of bottled water brands sold in North America. But one thing you can be sure: our water's composition is public: no ancient glacial wonders or unique purifying secret formula.
Check current Vancouver's public reservoirs conditions.
And in the meantime feel free to put some more tap water from our pristine watershed facilities into that perfect little bottle we call iTAP.
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